20Apr
Why AdWords Is Essential to Your Marketing Strategy
Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.
AdWords can get you to the top of the Google search result list immediately. It allows you to create and run ads for your business. These ads are then displayed in Google’s search results and interested potential customers can click on them to visit your website, call your business, and more. You can choose the keywords that will display your ad in the search results. This way, you can directly target only those who are interested in your product or service. You aren’t paid for displaying your ad - you’re only charged per click. Listed below are a few reasons why AdWords should be an integral part of your marketing strategy.
AdWords is measurable. By using AdWords, you have access to plenty of metrics to measure the effectiveness of your campaign. Best of all, this data is available immediately. Unlike, SEO (search engine optimization), you’ll be able to view data relating to the effectiveness of your campaign as soon as it goes live. With SEO, it can take months to see results.
AdWords is highly customizable. You can also customize your campaign based on your marketing strategy. For example: You can choose the specific search term keywords that will result in your ad showing. For example, a shoe store selling women’s shoes could ensure that their ad would only show to potential customers looking for women’s rainboots and not to those looking for men’s rainboots, children’s rainboots, or women’s cowboy boots.
Ad extensions give you the ability to display links to multiple pages on your site, contact information, maps of your location, product images, and more.You can narrow your audience to only include potential customers searching in a specific location, at a specific time of day, or even searching on a specific type of device (perhaps only on a cell phone).
Your ad can show on a variety of sites, including YouTube, Gmail, and thousands of other partner sites by utilizing the display network.
AdWords can control your advertising budget. While setting up your campaign, you’re able to set a maximum cost per day so you never worry about going over budget. This can be easily changed at any time.
AdWords allows you to find out more about your audience. It’s important to understand your potential customers’ habits and requirements when trying to sell products and services. AdWords can provide you with data on the keywords they are searching for, their location, the devices they use, the times and days that they are searching, and much more. This allows you to provide them with better products and services as well as refine your marketing strategy so that you’re not wasting your advertising budget.
Although AdWords is a powerful tool, it can be overwhelming and time consuming to manage correctly. Evolve Impact Group offers personalized AdWords management solutions for your business to ensure improved market presence and sustainable, long-term impact in the marketplace. Our AdWords Campaign Managers are certified by Google. Contact us today to learn more!
Sources: www.internetlivestats.com/google-search-statistics/, https://www.business.com/articles/6-reasons-why-your-business-should-be-using-google-adwords/, https://www.forbes.com/sites/johnrampton/2014/03/29/5-reasons-your-business-should-use-adwords/#39d4ba7244a0