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Archive by category: Social MediaReturn

5 Holiday Marketing Mistakes You Should Avoid

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.
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7 Effective Holiday Marketing Tips for 2020

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...
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8 Effective Ways to Grow Your Social Media Following

What do you need for social media marketing to work for your company? You need people to market to! But growing a social media following takes a lot of work. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community. Here are 8 effective ways to grow your social media following:
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Top 10 Interview Questions to Ask When Hiring a Social Media Manager

Social media marketing is a powerful tool that can help you increase brand awareness, grow your business, communicate with customers, and drive traffic to your website. In fact, 97% of small businesses use social media to reach new customers (hopefully, you’re one of them!). However, 85% of business owners admit they’re not sure which social media tools they should be using. It’s not enough just to have an account; you need an active social media presence if you want to reap all the incredibl...
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Boosted Posts vs. Ad Campaigns: What’s the Difference?

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...
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Why Brand Consistency is Vital to Your Success

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?
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6 Effective Social Media Content Ideas with Examples

There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?
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10 Tips for Taking Quality Social Media Pictures

Your business is on social media because you want to reach your audience…and you know that’s where you’ll find them. While it’s easier than ever to reach your customers, they’re also being targeted on social media by your competitors. A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd?
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Should Your Business Be Using Social Media? And If So, Which One?

If you want your business to be visible in today’s world, you can’t afford to ignore how powerful social media is as a marketing tool. In fact, over 90% of marketers say that social media has helped increase their exposure! As a business, your marketing goal is to grow your business, drive as much traffic to your website as possible, and continuously gain more followers. Social media marketing is one of the most effective ways to achieve all of these. You’re missing out on a huge opportunit...
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6 Things You Need to Know About Online Paid Advertising

Since most people spend much of their day looking at their screens searching for people, places, and products, it’s vital that businesses take advantage of internet advertising. But the world of digital marketing can often seem intimidating and overwhelming. With all the different advertising strategies and platforms, it is difficult to decide which ones are the best fit for your company and budget.
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