Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...
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11 Apr, 2019
|
Paid Ads,
Paid Advertising,
Paid Search,
Paid Ads Management,
Paid Search Management,
Google Ads,
PPC,
Pay Per Clicks,
Leads,
Lead Generation,
AdWords,
Google Ads Management | Pay Per Click (PPC) Marketing,
Digital Marketing | 0 Comments |
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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30 May, 2018
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SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |
Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.
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