Impact Group Marketing Blog

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.

First, let’s briefly explain what Google’s goal is as a search engine. Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world! At the core of Google’s philosophy is this principle… “Focus on the user and all else will follow.”

The Benn Law Group, formed in 2009, is proud to serve Brazos and Montgomery County and is looking forward to building relationships and solving problems one step at a time. At some point in your life, you will need an attorney. Whether it is buying a home or creating estate planning documents for loved ones, choosing an attorney can be a difficult choice. The Benn Law Group specializes in a variety of legal services including estate planning, probate, guardianship, real estate law, busines and c...

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?

Guardify Insurance Group is interested in protecting you, your personal assets, your commercial assets, and everything in between. Each and every individual has a unique set of needs. Whether it is a family with a small business or a single person with several franchises and a home office, the specifics may differ, but the need for protection remains the same. Guardify Insurance Group provides personal, commercial, and life insurance options.

Boyd Ready Mix, Inc. is proud to serve the greater Brazos Valley offering quality residential, commercial, and specialty concrete services. Founder Greg Boyd started Boyd Ready Mix, Inc. in March of 1996 and since then has been the only ready-mix concrete company in the Brazos Valley with consistent management, ownership, and experience. They are committed to helping their customers, employees, and the community build a better future.

There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?

We’re so excited to let you know that we’ve changed our company name to Impact Group Marketing! We believe in honest and transparent communication, so we’d love to explain to you why we decided to make that change. First, we want to assure you that we are the same organization with the same awesome leadership, ownership, and staff! Our name is different, but the quality service we provide is still the same!

Your business is on social media because you want to reach your audience…and you know that’s where you’ll find them. While it’s easier than ever to reach your customers, they’re also being targeted on social media by your competitors. A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd?

Bryan, TX (June 5, 2020) Evolve Impact Group, a leading digital marketing agency with print production capabilities, announced today that it will begin operating under the new name Impact Group Marketing. This rebranding strategy reflects the evolution of the company as well as its vision for the future.