Now that social media has completely changed how we do business, you may wonder – are blogs still relevant?
The short answer to this question? YES! Even in the age of digital marketing, blogging is more important than ever for businesses. Why? Because it’s an incredibly effective way to reach your target audience, build brand awareness, and drive sales.
The Importance of Blogging for Your Business
If you’re not convinced that blogging is still relevant and successful, consider the following statistics:
- Businesses that blog get 97% more links to their website. And more links mean better visibility in SERPs (search engine results pages), which leads to more traffic – and ultimately more customers.
- Companies that blog generate 67% more leads than those that don’t.
- Businesses that blog have 55% more website visitors. This is likely due to the increased visibility that results from consistent blogging.
- Companies that blog have over 400% more indexed pages on Google. And the more pages you have indexed, the more likely you are to appear in search results.
- If your goal is to generate leads and customers, then blogging is the way to go! 60% of businesses credit their blog for generating new customers.
5 Reasons Your Business Should Have a Blog
A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business.
Here are five important reasons your business needs a blog:
1. Improve SEO
One of the most important reasons your business should blog is because it improves SEO. As we mentioned, regular and relevant blog postings lead to increased visibility in search engine results pages – which drives more traffic to your website.
In addition, each blog post is another indexed page on your site, which helps you rank for more queries and keywords.
2. Build Brand Recognition
When you provide relevant, compelling, and consistent blog posts, people will see your brand as a trusted source of information. This helps build brand recognition, authority, and loyalty, ultimately increasing sales.
Blogs create a voice for your brand and help personalize it. Your blog builds a connection between you and your reader, which is an essential step in today’s buyer journey. Blogs are a powerful branding tool, so make sure they reflect your values and mission.
3. Increase Thought Leadership
Businesses must establish themselves as leaders in their industry to succeed in today’s world. You can achieve this in various ways, but blogging is one of the most effective.
Regularly posting relevant and high-quality content enables you to position your business as an expert and leader in your field. Establishing authority means people will trust you when they need products or services related to your industry.
4. Improve Social Media Engagement
How does blogging improve your social media engagement? Every time you post a new blog article, you can share it on your social media platforms and drive traffic back to your website. If a blog is especially helpful or compelling, people may share it with their followers, allowing potential customers to discover your business and brand.
5. Boost Lead Generation
Another important reason to blog is that it boosts opportunities to generate leads. When you include a call-to-action (CTA) in every blog post, people interested in your product or service can easily contact you. Adding a clear CTA to your content boosts leads and conversions, creates a better user experience, and keeps your audience engaged in your brand.
Blogs are still an important and successful tool for businesses to share their knowledge and expertise. If you’re not already blogging for your small business, you’re missing an incredible opportunity to connect with your target audience while enhancing your brand visibility and authority.
Do you need help creating quality content to post on a regular schedule? Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more. Our experienced, USA-based writers can suggest relevant topics and write SEO-optimized content to publish on your website, social media accounts, and newsletters. Contact us today for a free consultation or to learn more!
Read More: 6 Reasons to Hire a Professional Content Writer