Blog

Your website is one of your most valuable marketing tools, but if it’s not set up for success, it might be costing you leads instead of generating them. From outdated design to confusing navigation, a few key missteps could be sending potential customers straight to your competitors. Let’s break down some of the biggest website mistakes businesses make and how to fix them fast.

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping cli...

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.

The Southwestern Wildlife Survey is a 501(c)(3) nonprofit dedicated to advancing scientific research and understanding of wildlife species and their habitats across the southwestern U.S. From game to non-game species, their work supports both conservation and responsible land management on public and private lands alike.

What does a restaurant, a law firm, and a non-profit all have in common? Hopefully not the same website template. Different industries are all unique, with very little (if any) overlap in their offering, which is why there isn’t a one-size-fits-all solution. Impact Group Marketing specializes in building websites for every industry so your business can reach its goals faster. Learn about these industry-specific considerations when it comes to website design, and how Impact Group Marketing can h...

Spiegelhauer Law is a new criminal defense firm founded by attorney Jake Spiegelhauer. Jake needed a powerful online presence to represent him as he branched out on his own. Jake needed a website that would establish credibility, attract potential clients, and make it easy for people to find and contact him.

Thomas Moore Feed has been a trusted name in animal feed for decades, supporting farmers, ranchers, and animal owners across the region with high-quality nutrition products. But their previous website, built on Wix, was starting to limit what they could do creatively and functionally. They needed a platform that could grow with them.

The Bryan-College Station Apartment Association (BCSAA) is vital in supporting local apartment communities, residents, and industry professionals. But their website, previously built on the outdated DNN platform, was starting to show its age and lacked the functionality today’s users expect.

The Bridge Ministries has long served the Bryan community with heart, compassion, and dedication, especially through its impactful food bank operations. But like many organizations with a growing reach, their website needed a fresh new look to reflect the powerful work happening every day. That’s where we came in. Thanks to a generous donation from Matt Moore of Thomas Moore Feed, we were able to redesign and rebuild The Bridge Ministries’ website from the ground up.