While your website looks great and ranks well in search engines, if your contact forms aren’t functioning properly, you could be losing valuable leads and not even realize it. No matter how well-designed your site is, it won’t do you much good if prospects can’t reach you. A minor glitch, outdated code, or issue with email delivery; errors with your contact form can cause a lot of frustration for clients — and cost you potential business. 

From generating inquiries to making sales, at Impact Group Marketing, we know how much you depend on your website. We’ve seen firsthand how much business owners invest in their websites, only to discover that form submissions never reach their inbox. Making sure your contact forms are working properly is one of the easiest and most effective ways to secure your success. 

Is Your Contact Form Costing You Leads? 

You probably don’t think much about your contact form, but you really should, as it’s one of the most vital components of your website. As one of the first points of contact between you and your clients, if the form isn’t working properly, valuable opportunities could be slipping through the cracks. 

Some of the most common (and costly) contact form issues include: 

• Undelivered messages due to spam filters or incorrect settings 
• Coding or validation errors that lead to faulty form fields or error messages  
• Missing or misrouted notifications that prevent follow-up with new inquiries 
• Poor mobile responsiveness makes it difficult for forms to be completed 

Even minor contact form issues can lead to lost leads — and lost revenue. 

How to Test Your Contact Forms 

Wondering if your contact forms are working correctly? Checking them is simple, straightforward, and can save you from losing leads. To make sure everything is running smoothly, follow these simple steps: 

• Submit a Test Message: Complete each form on your website. Fill out every field and include a brief message, as if you were a prospective customer visiting your site for the first time. 
• Confirm Delivery: Check to make sure the message arrives where it’s supposed to (not in your junk mail), and that everyone who is supposed to receive it gets a notification. 
• Review Auto-Responses: If your site sends out automatic replies, confirm that they arrive promptly, appear polished and professional, feature accurate contact information, and reflect your brand.    
• Assess User Experience: User experience is extremely important when it comes to contact forms. Open your forms on different browsers and devices to ensure that they’re mobile-friendly. 
• Test Regularly: Set recurring reminders to re-test your forms, especially after site updates or plugin changes. Regular testing will allow you to catch minor issues before they become major problems. 

The Hidden Cost of Broken Contact Forms 

Social media, SEO, digital ads, and even print marketing; you invest a lot of time, effort, and money into driving visitors to your website. If your contact forms aren’t working properly, all that effort can go to waste. If your contact forms are broken, you’re basically closing the door to prospective clients. 

Just one broken field or a missed notification can lead to: 

• Missed inquiries from interested customers 
• Lost sales opportunities that negatively impact your bottom line 
• Damage to your brand’s credibility and reputation 

The few minutes it takes to test your contact forms can save you from losing valuable opportunities for your business. 

Make Sure Your Website is Working as Hard as You Do 

At Impact Group Marketing, we believe your website should work as hard as you do. Our full-service digital marketing agency is dedicated to helping businesses boost their marketing efforts by ensuring their websites are reliable, effective, and deliver real results. If your contact forms aren’t working properly, our website design and maintenance team will find the problem, fix it, and keep your site running smoothly. 

When your website functions properly, you’ll get more out of your marketing efforts. Count on us to maintain your site, optimize its performance, and make sure every customer inquiry reaches your inbox. Contact us today to schedule a consultation and discover how we can help you gain more leads and increase your success.