Impact Group Marketing Blog


7 Effective SEO Tips That Will Make a Big Impact

Did you know that Google updates or adjusts its algorithm hundreds of times every year? SEO ranking factors and techniques are a lot different now than they were even 5 years ago. When trends change so often, it’s challenging to know how to optimize your content and ensure it shows up in search engine results.

When you get SEO right, though, you increase traffic, which improves your leads and boosts sales. And isn’t that the goal of every business?

We’ve put together some valuable SEO tips that are sure to increase traffic to your website! So, let’s get started…

     1. Improve User Experience and Engagement

Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world!

So, keep user experience in mind when you optimize your website for SEO. If your site looks unprofessional, outdated, untrustworthy, or is slow to load, you’re less likely to rank on search engine results pages (SERPs).

Learn more about how to improve user experience and engagement.

     2. Create Fresh Content

Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines.

Learn more about how to create fresh content.

     3. Focus on Mobile-First Indexing

Are you wondering what “mobile-first indexing” even means? Simply put, it means that Google considers the mobile version of your website to be the primary version!

Learn more about how to focus on mobile-first indexing.

     4. Rank for Featured Snippets

Featured snippets usually show up on a search engine results page after the ads but before the ranked results. Typically, they’re beside an image, table, or video which makes them stand out even more and gives them a better chance of being clicked on than even the highest-ranked results.

Learn more about how to create featured snippets.

     5. Optimize for Voice Search

As voice search technology improves and becomes more accessible, this trend will continue to grow.

Learn more about how to optimize for voice search.

     6. Take Advantage of Video

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results.

Learn more about the ways you can take advantage of video.

     7. Target Local Searchers

Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings. As a local business, you really can’t afford not to have a Google My Business listing!

Learn more about how to target local searchers.

Bottom Line

SEO is constantly evolving. As a business owner and marketer, you have to adapt quickly to the latest changes and trends. But the tips in our SEO eBook can help you get noticed by search engines and increase traffic to your website.

If all of this feels overwhelming, and you’re struggling with even knowing where to start, contact us today for a free consultation. Our talented team is certified in Google Analytics and has over 25 years of experience in website development and search engine optimization…we’d love to help you out!