Impact Group Marketing Blog


SEO Tip: Create Fresh Content

Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines.

Any form of media that shares information and (hopefully) boosts traffic to your site is considered content. Examples include blog posts, videos, infographics – any kind of media you put online that is informative and helpful to users. Your website’s content should answer customer questions, share news, or provide relevant information that relates to your industry. You can find tips for writing quality content here.

Engaging and fresh content will attract new visitors to your site and keep loyal visitors coming back. Quality content also drives traffic to your site and improves SEO…which helps your site rank higher on search engine results pages. Here are some specific ways fresh content can help SEO:

  • Consistency

Updating and publishing fresh content regularly helps you build a loyal audience which drives more regular traffic to your website. This consistent traffic helps build authority for your website on search engines. And this authority will improve SEO and help your pages rank higher. 

  • Search Engine Crawlers

Did you know that search engines have crawlers (or spiders) that crawl through existing web pages? These crawlers search for new content to index, they notice fresh pages and also see when a website is actively being updated. Your ranking on SERPs increases as more content is indexed from a website.

  • Organic Keyword Optimization

Keywords are important to SEO. They help search engine algorithms read and understand the website so searchers can find what they’re looking for. Your domain and landing pages should include important keywords so search engines can identify what your website is all about and place it in the right search engine results. 

Keyword stuffing is a thing of the past, and Google doesn’t reward this practice anymore. Now, keywords must be used organically on relevant pages to drive keyword optimization and SEO.

Fresh content boosts keyword optimization because you’re able to include the most relevant and appropriate keywords. This improves your search engine ranking and overall SEO.

  • Website Authority and Link Building

When you add new pages of content, it creates a new link for your website with its own URL. It’s important to build these links in order to create relevant pages and grow your website. When you interlink between pages on your site, it can also help share traffic and improve SEO.

When another website includes a hyperlink to your website, it’s called a backlink, or inbound link. Backlinks establish credibility and help with SEO because they give your website more authority.

When you publish fresh content regularly, there’s a greater opportunity for other websites to link to yours. These backlinks show Google and other search engines that your website has authority in your industry. Since Google’s mission is to provide authoritative and high-quality information to searchers, building website authority will help your website rank higher in search engine results.

Bottom Line

SEO is constantly evolving. As a business owner and marketer, you have to adapt quickly to the latest changes and trends. But the tips in our SEO eBook can help you get noticed by search engines and increase traffic to your website.

If all of this feels overwhelming, and you’re struggling with even knowing where to start, contact us today for a free consultation. Our talented team is certified in Google Analytics and has over 25 years of experience in website development and search engine optimization…we’d love to help you out!