Impact Group Marketing Blog

When it comes to driving organic traffic to a website, Google and other search engines consider two essential aspects of the website – relevance and authority.

Relevance is how relevant the website information or content is to its visitors. So, a website with the most high-quality content will earn Google’s attention – and most likely rank higher on search engine result pages (SERP).

Authority is essentially how trustworthy a website is. And how do you think search engines decide the authority of a website? You guessed it – backlinks!

So, what does it take to build those links and improve your site ranking? Time, dedication, and energy are a must! But let’s look closer at 5 proven ways to build quality backlinks for your website. 


What Are Backlinks?

Backlinks, or inbound links, are links that come to your website from other websites – like your competitors.

Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.

It’s not easy to get backlinks, especially for startups and small businesses. That’s where experienced marketing companies come in – to help you get the endorsement from other leaders in your industry.


How to Get High-Quality Backlinks

1. Create Compelling Content

Producing engaging and informative content is a proven method to build backlinks. Your visitors are looking for helpful information about your business, so write for your target audience – and Google. Keyword research plays a critical role when it comes to getting backlinks. In addition to primary keywords, try to include other related keywords for secondary anchor texts. This strategy can help build high-quality backlinks to your internal pages.

Here are some additional content marketing tips to generate backlinks:

  • Write valuable tips for your target audience
  • Make sure content is relevant and up to date
  • Produce scannable content.
  • Use interlinks
  • Avoid duplicate content

Read More: How to Choose the Right SEO Keywords

Read More: Why and How to Keep Content Relevant


2. Build Backlinks from Broken Links

Have you ever been reading interesting content online and found a link to additional content that might be valuable – only to click through and get a ‘404’ error message? Unfortunately, that happens a lot.

You may be able to use these broken links to your advantage, though. After finding a broken link, reach out to the site owner and tell them about the issue – then recommend other links (including yours!) that can replace the broken one. Because you’re doing them a favor, they may link to your website as a way to thank you for your help.

To identify broken links, use the Google Chrome Extension called Check My Links.


3. Replicate Competitor’s Backlinks

One of the smartest ways to find new link-building opportunities and improve SEO is to replicate your competitor’s backlinks. Choose your main competitors and the websites that rank in the top 5 for your primary keywords. If they rank above you, it’s a good indication that they have a better link profile and high-quality backlinks.

Now analyze your competition’s backlinks and replicate the links with good authority. Often, the more complicated it is to get a website’s backlink, the higher value it has. ‘Nofollow’ links won’t help you with search engine rankings like 'dofollow' links but may drive some relevant traffic to your site.


4. Design Valuable Infographics

Readers love infographics, and they have become a popular link-building strategy in recent years. They’re great for building backlinks, and they also drive traffic from social media since infographics are highly shareable across platforms.

If you’re not a designer, you can hire someone to create an eye-catching infographic for you. Once you’ve published it on your site, you can submit it to an infographic directory. With any luck, the infographic and your link will get shared.


5. Reclaim Unlinked Mentions

Another effective way to build quality backlinks is to reclaim unlinked mentions. Keep an eye out for anyone who uses your brand name, service, or product. When you find a website that has mentioned your business but hasn’t linked back to your website, contact them and ask for a proper link attribution. 


Bottom Line

Building high-quality backlinks is a powerful component of your digital marketing efforts. Many businesses don’t realize the importance of backlinks in driving organic traffic and increasing the ranking of their websites.

If you need help with the SEO performance of your website, contact our experienced team at Impact Group Marketing. We offer a variety of Search Engine Optimization programs that will get your website noticed in search engine results!

Read More: SEO and Web Design: How to Build a Website That Ranks at the Top