Impact Group Marketing Blog


Is Digital Printing Right for Your Business?

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything.

Benefits of Digital Printing for Your Business

Unlike offset printing and other commercial printing methods that require printing plates and presses, digital printing produces copies straight from a digital file. Here are a few more reasons it may be the best choice for your business.

Faster Turnaround Time

The best thing about digital printing is its ability to print mass quantities quickly – without sacrificing quality. If you need marketing products like posters, brochures, business cards, and banner ads, digital printing may be the cost-effective solution you need for your next advertising campaign.

Digital printing doesn’t need an image transferred to a physical plate before going to press, like other traditional printing methods. This drastically cuts down on the time it takes to complete a project.

Quality Control

Digital printing ensures the quality of a project because it allows you to review proofs and make changes before an entire run is ordered. Changes are made and re-submitted in a new PDF or document file if any errors are discovered during pre-press.

Unlike traditional or commercial printing, discovering errors or making design changes at the last minute is not a problem with digital printing.

Cost-Effective for Small Quantities

Traditional printing methods can have expensive setup fees and labor costs, so ordering a relatively small quantity of printed products is not cost-effective.

However, with digital printing, those costs are eliminated or reduced. That’s why running small quantities is a cost-effective and affordable option for businesses.

Variable Data Printing

If you need to personalize your products for multiple individuals or target demographics, variable data printing is possible with digital printing. So, when a project requires customized data on individual items, like names on invitations, digital printing can do this without sacrificing quality or speed.

Bottom Line

With advancements in print quality and speed, digital printing is an excellent and affordable option for businesses. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level. We’re based in College Station, Texas and serve both local and national clients. Contact us today to learn more about our services or for a FREE quote on your next printing project.

Read More: Top 5 Reasons Your Business Needs a Local Printing Partner