Impact Group Marketing Blog


Top 3 Print Items Your Small Business Needs to Make an Impact

When it comes to growing brand awareness, print marketing is essential for small businesses. Since most American businesses are small, it can be challenging to stand out and grow.

According to a FedEx survey, 4 out of 5 small businesses credit print services for helping their brand grow and stand out from the competition. Their survey also shows that 85% of consumers say they’re more likely to use services from a business if they have custom, professionally printed materials. These consumers also said that “the quality of print indicates the quality of services” the business provides. 

Effective print materials can help you attract new customers to your business and increase brand awareness. Here are the top three print marketing materials you should use to drive new sales and revenue.

1. Business Cards

Business cards are an essential marketing tool that every business should use – no matter how big or small. They’re an easy and low-cost way to promote your business every day. Giving your business card to someone will keep you top of mind – and make it easier for that person to hire you or refer your company to someone else. 

You want your business card to stand out, so carefully consider the card’s design and print quality. For example, a matte surface is easier to write on, but a glossy surface is better for printing bright colors and images.

Impact Group Marketing offers the best value on business cards in College Station, Texas.  

2. Brochures

A brochure is a handout that relays important information about your company to prospective customers. It gives an overview of your company’s core values and products or services. Brochures are a cost-effective way to explain your brand’s message in a simple, easy-to-read format. 

If you attend conferences or trade shows, brochures can help you stand out. Be sure to include your contact information in every brochure. Adding QR codes to your brochures is the ultimate way to turn a simple printed brochure into a multimedia experience – allowing you to engage with potential customers and give them more information. You can also include tracking data to QR codes and use the data to improve your marketing efforts. 

Impact Group Marketing provides custom brochures for every business. 

3. Flyers

Flyers are used to share information about a product or service. You can hang one up in a local coffee shop, send them in the mail, or pass them out in busy public areas. This old-school marketing technique is still influential today. 

If you want to advertise a special deal or promotional event, consider using a flyer to get the word out. Choose an eye-catching design and color that will grab people’s attention. Adding a QR code can also help increase in-store traffic, redirect potential customers to a promotional campaign, and provide scan analytics to optimize your marketing campaigns. 

Bottom Line

Even though the focus is often on digital marketing, small businesses still need tangible print products. Nine out of ten consumers agree that print marketing will always be needed in business. Print products establish authenticity and brand value, which helps build customer relationships and brand loyalty.

Impact Group Marketing is a digital marketing agency with print production capabilities based in College Station, Texas. We offer complete in-house digital printing services with a variety of paper and envelope options. Our full-time, professional production team provides creative and affordable print solutions to meet all your printing needs. Contact us today for a FREE quote.