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As a small business owner, you’ve probably heard tons of tips and strategies about digital marketing. Post on social media daily. Run ads. Update your website. Establish email campaigns. Implement SEO. Track analytics. The list goes on and on, and it can be overwhelming — especially when marketing isn’t your specialty. 

If your marketing strategy hasn’t changed much in the past few years, that’s okay, but you need to realize that it isn’t sustainable. Many small and medium-sized businesses work hard to build a marketing approach — a solid website, social media activity, and some ads or printed materials, for example — and once they find something that works, they stick with it. That’s totally understandable; after all, you have a lot on your plate, and constantly trying to keep up with trends and refresh ...

At one time, artificial intelligence (AI) was something that only big corporations with massive budgets could implement into their marketing strategies. Today, that’s no longer the case. Thanks to more affordable and easy-to-use tools, small businesses can take advantage of the benefits AI provides to streamline their marketing efforts, save time, and make smarter decisions. 

You’ve probably seen it in headlines, TikToks, and maybe even your competitors’ content strategies: ChatGPT and AI tools are no longer “the future,” they’re here and everywhere. But what does that actually mean for your small business?

Social media is one of the most powerful marketing tools for small business owners. It’s a great way to reach your audience, build brand awareness, and engage with your customers. Facebook, Instagram, and LinkedIn are obvious platforms for marketing, but there’s another option that can make a big impact: Reddit.

When was the last time you Googled your business? If your answer is “never” or “not recently,” now’s the time. In today’s digital world, your Google search results are often the first impression potential customers get of your business. Whether someone’s looking for your services, checking your reviews, or verifying your hours, what they see online shapes their decision to reach out or move on. 

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.

When deadlines are tight, local printing can be a lifesaver. Skip the delays and uncertainty of online ordering with fast, reliable service from a local print shop. Enjoy personalized support, in-person proofing, and quick turnaround while boosting the local economy. Here’s why going local is the smartest choice for your business. 

What does a restaurant, a law firm, and a non-profit all have in common? Hopefully not the same website template. Different industries are all unique, with very little (if any) overlap in their offering, which is why there isn’t a one-size-fits-all solution. Impact Group Marketing specializes in building websites for every industry so your business can reach its goals faster. Learn about these industry-specific considerations when it comes to website design, and how Impact Group Marketing can h...

What You Need to Know About Meta’s Actions on Inactive Business Portfolio Users and Ad Accounts