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10 Signs Your Business Needs a Website Redesign

Is your website design causing you to lose business? According to a recent survey by Blue Fountain Media, 81% of internet users think less of a brand if their website is outdated. And 39% would think twice about using a product or service if the website isn’t current, user-friendly, and fresh. A redesigned website bears little resemblance to the previous website once the process is complete. There are several reasons a business decides to overhaul its website and implement a redesign. Impact Gr...
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How to Build Quality Backlinks

What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.
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SEO and Web Design: How to Build a Website That Ranks at the Top

If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!
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Should You Optimize for Desktop, Mobile, or Voice?

The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.
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How to Choose the Right SEO Keywords

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.
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7 Effective SEO Tips That Will Make a Big Impact

Did you know that Google updates or adjusts its algorithm hundreds of times every year? SEO ranking factors and techniques are a lot different now than they were even 5 years ago. When trends change so often, it’s challenging to know how to optimize your content and ensure it shows up in search engine results. When you get SEO right, though, you increase traffic, which improves your leads and boosts sales. And isn’t that the goal of every business?
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WHY and HOW to Keep Content Relevant in 2021

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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Your 2021 Digital Marketing Checklist

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
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SEO Tip: Target Local Searchers

Since almost half of all searches on Google are from people looking for local information, you can’t ignore local SEO and listings. You definitely need to take advantage of Google My Business. It’s the best free website traffic generator because it: • Is easy to set up your listing…and it’s free! • Ensures you show up in searches relevant to your business and location • Drives traffic to your website and place of business • Increases your visibility exactly when users are looking fo...
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SEO Tip: Take Advantage of Video

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results. Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your websi...
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