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Archive by tag: seoReturn
A website redesign isn’t always something an organization or business wants to do, but at some point – it is inevitable. At Impact Group Marketing, we create responsive, search-engine friendly, and affordable websites that convert and get you noticed. So, let’s look at some factors that determine how often you really need to redesign your website.
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During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!
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Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Our goal at Impact Group Marketing is to help you make an impact, so here are 12 proven methods to increase website traffic.
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A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business. Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more.
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Creating a well-crafted and compelling brand isn’t easy – but it will help you stand out from the competition, attract new customers, and build trust among your existing customers. So, how do you create a strong and trusted online brand?
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Content is the key to getting more traffic, building credibility, and developing your brand. And your content is a direct reflection of your business. If your content (including website content, press releases, blogs, and case studies) isn’t professional and coherent, readers won’t read it – and you may lose their trust in your company. Impact Group Marketing supplies six reasons you should hire a content writer.
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Is your website design causing you to lose business? According to a recent survey by Blue Fountain Media, 81% of internet users think less of a brand if their website is outdated. And 39% would think twice about using a product or service if the website isn’t current, user-friendly, and fresh. A redesigned website bears little resemblance to the previous website once the process is complete. There are several reasons a business decides to overhaul its website and implement a redesign. Impact Gr...
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What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.
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If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!
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The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.
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