Impact Group Marketing Blog

Blogging is one of the most effective content marketing strategies because it’s the part of your website you frequently update with new posts to keep readers engaged. Your blog content helps entice potential customers to your site and build your brand’s audience.

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

A website redesign isn’t always something an organization or business wants to do, but at some point – it is inevitable. At Impact Group Marketing, we create responsive, search-engine friendly, and affordable websites that convert and get you noticed. So, let’s look at some factors that determine how often you really need to redesign your website.

During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

A blog allows you to create educational content that provides real value for your target audience – and it’s an excellent form of organic, free marketing for your business. Impact Group Marketing offers affordable, customized content writing solutions, including blog articles, website content, social media posts, and more.

Creating a well-crafted and compelling brand isn’t easy – but it will help you stand out from the competition, attract new customers, and build trust among your existing customers. So, how do you create a strong and trusted online brand?

Content is the key to getting more traffic, building credibility, and developing your brand. And your content is a direct reflection of your business. If your content (including website content, press releases, blogs, and case studies) isn’t professional and coherent, readers won’t read it – and you may lose their trust in your company. Impact Group Marketing supplies six reasons you should hire a content writer.

Is your website design causing you to lose business? According to a recent survey by Blue Fountain Media, 81% of internet users think less of a brand if their website is outdated. And 39% would think twice about using a product or service if the website isn’t current, user-friendly, and fresh. A redesigned website bears little resemblance to the previous website once the process is complete. There are several reasons a business decides to overhaul its website and implement a redesign. Impact Gr...