Impact Group Marketing Blog


Which Social Media Platforms Are Best for My Business?

Did you know that 74% of people use social media when making a purchase? And with all the social media platforms available today, it’s crucial to choose the ones that will lead to your social media marketing success. Factors like your brand, industry, and audience can influence which network is best for your business.

Let’s look at the 6 best social media platforms for businesses – including yours!

1. Facebook

Number of monthly active users worldwide: 2.9 billion

Demographics: men and women, ages 18-64 or older

With almost three billion users, Facebook is the most popular social network in the world. That means most of your customer base has a Facebook account – which is why over 93% of businesses are on this popular social media site.

What works on Facebook? Photos, videos, questions, contests, and other short posts work best. You can also share new deals on your products or services and behind-the-scenes looks at your company. It doesn’t take long to create a Facebook page. After you upload some photos, you can begin reaching out to Facebook users to find followers.

Facebook helps you turn your customer base into a community. And by using your Facebook page to promote new content, you can get visitors to your website.

2. Instagram

Number of monthly active users worldwide: 2 billion

Demographics: Men and women, ages 18-64

Instagram is expected to reach 2.5 billion monthly active users in 2023. 81% of Instagram users use the platform to research new products and services, and 90% follow at least one business. Most Instagram users are 18-34, so it’s the perfect social network for companies and brands that target this demographic.

What works on Instagram? Photos and short videos with a small amount of text do exceptionally well. It also integrates with your Facebook accounts so you can use the same content across multiple platforms. A digital marketing agency can help you make the most of this social media site for your business.

3. Twitter

Number of monthly active users worldwide: 368 million

Demographics: Men and women, ages 18-49

Twitter provides its users with a steady stream of new content and information from across the Internet. It may not have the same extensive audience as Facebook and Instagram, but it’s one of the most accessible networks in the world. Twitter has millions of engaged users every month, and nearly every brand in the world has an account to update its customers. And 82% of B2B businesses market themselves on Twitter.

What works on Twitter? Informative, compelling, and concise messages – since Twitter limits its users to 280 characters or less. That being said, Twitter is one of the best social media platforms to increase brand awareness.

4. YouTube

Number of monthly active users worldwide: 2.6 billion

Demographics: Men and women, 18-65 and older

YouTube is the second-largest search engine in the world – after Google. Since so many people use it, it’s kind of a catch-all when it comes to content. But that doesn’t mean you can’t use this social media platform for your business.

What works on YouTube? Instructional videos, product reviews, and similar content do incredibly well. Think of it as educating your target market. Once you make and post a video, it will show up in Google and YouTube search results – and you can promote it on your other social media accounts. When your customers want to learn, they turn to YouTube.

5. LinkedIn

Number of monthly active users worldwide: 310+ million

Demographics: Men and women, ages 25-64

LinkedIn is one of the world’s top social media platforms, with at least 849.6 million members worldwide. When it comes to professionalism, no social network compares to LinkedIn. It’s a thriving community where business owners and employees can share and connect on a professional level.

What works on LinkedIn? Since it’s more formal than other social platforms, its users respond better to B2B content than B2C. That means companies that market to businesses as clients will have more success than companies that market directly to consumers.

Influencers and decision-makers are active on LinkedIn, so you can make a sale if you get your brand and message in front of them.

6. Pinterest

Number of monthly active users worldwide: 445 million

Demographics: Women, ages 18-64

Pinterest is often overlooked, but it’s an online purchasing powerhouse and leading social media platform. 48% of social media users use Pinterest to inform their purchasing decisions. And in 2021, Pinterest earned $2.58 billion in revenue.

What works on Pinterest? Visual content that people can “pin” to their boards. This includes everything from clothing, accessories, and home décor to infographics and photography. Pinterest is one of the best social media platforms to promote new visual content and grow brand awareness.

Let the power of social media grow your business like never before!

At Impact Group Marketing, our social media specialists know how to get the most from Facebook, Instagram, and other leading platforms. We’re always up to date on the best practices and latest trends in social media marketing, and we’ll work hard every day to help you get the results you want. Contact us for a FREE consultation.

Read More: Does My Business Need Social Media?