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There's Real Value to Business Reviews

“Survey: 90% of consumers say buying decisions are influenced by online reviews.” Wow! Word of mouth has always been a key to success in business. Today the medium to do that has become online reviews. According to a survey from Dimensional Research (an independent market research company specializing in technology), based on over 1,000 responses from persons in the US, 90% of consumers who had read online reviews claimed that positive reviews influenced a decision to buy with almost that many...
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Why Your Website is the Foundation of Your Marketing Strategy

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”
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4 Tips to Help Small Businesses Grow on Instagram

Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.
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