Blog

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping cli...

Facebook, Instagram, and Google are the key players in online advertising. But what about Reddit? With over 500 million active monthly users engaging in niche conversations across more than 100,000 communities (known as subreddits), advertising on this platform can be a surprisingly powerful marketing tool when wielded correctly. So, the key question is: Should my business be running Reddit ads?

Building Burro provides financial, operational, and developmental services to nonprofits and small businesses, offering the support organizations need to thrive without carrying the burden alone. As they expanded their services and updated their brand, their website needed to evolve too.

Search Engine Optimization, better known as SEO, might sound complicated, but the truth is, it doesn’t have to be. Whether you're a small business owner, blogger, or marketer, understanding the basics of SEO can make a huge difference in how easily people find you online.

With digital marketing making monumental leaps over the past few years, it’s easy to assume that printed materials are a thing of the past. But savvy business owners know that blending print and digital marketing creates a more powerful strategy. Tangible materials like brochures and flyers still hold a special kind of influence. At Impact Group Marketing, we help small businesses find the smartest ways to connect with customers — and sometimes, that means putting ink to paper. Here’s why pri...

AI tools are everywhere—and yes, they can be helpful for quick tasks like fixing typos, making to-do lists, or even creating simple graphics. So it’s easy to think, “Why not let AI write my blogs, too?”

We’re thrilled to announce the launch of Gavii Cybersecurity. A brand-new website designed to enhance cybersecurity and CMMC compliance training and consulting!

Even in today’s digital age, print materials still play a large role in branding, marketing, and customer engagement. From business cards, brochures, banners, or custom promotional materials, the right printing partner can make all the difference. Choosing a local printing partner offers distinct advantages that go beyond just getting high-quality prints, it means working with a team that understands your business.

Video content is one of the most powerful tools for capturing attention on social media. Whether you’re promoting a brand, sharing valuable information, or entertaining your audience, engaging videos can boost your reach and keep viewers watching.