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As a small business owner, you’ve probably heard tons of tips and strategies about digital marketing. Post on social media daily. Run ads. Update your website. Establish email campaigns. Implement SEO. Track analytics. The list goes on and on, and it can be overwhelming — especially when marketing isn’t your specialty. 

If your marketing strategy hasn’t changed much in the past few years, that’s okay, but you need to realize that it isn’t sustainable. Many small and medium-sized businesses work hard to build a marketing approach — a solid website, social media activity, and some ads or printed materials, for example — and once they find something that works, they stick with it. That’s totally understandable; after all, you have a lot on your plate, and constantly trying to keep up with trends and refresh ...

At one time, artificial intelligence (AI) was something that only big corporations with massive budgets could implement into their marketing strategies. Today, that’s no longer the case. Thanks to more affordable and easy-to-use tools, small businesses can take advantage of the benefits AI provides to streamline their marketing efforts, save time, and make smarter decisions. 

The way people search the internet is changing, and it’s changing fast. Rather than scrolling through pages of links, more users are relying on AI-powered tools, such as Google’s AI overviews and voice search, to get quick answers to their queries and find reputable businesses. What does that mean for you, as a business owner? When your target audience searches for the products and services you offer (especially local searches), it’s essential for your name to show up in the AI-generated resu...

The start of a new year is the perfect time to take stock of your brand’s online presence. Whether you’re a small business, nonprofit, or personal brand, chances are your website and social channels could use a little post-holiday cleanup and a fresh start for 2026.

You’ve probably seen it in headlines, TikToks, and maybe even your competitors’ content strategies: ChatGPT and AI tools are no longer “the future,” they’re here and everywhere. But what does that actually mean for your small business?

Social media has become a cornerstone of modern marketing. People spend hours every day scrolling through their favorite social channels, discovering new brands, and deciding which businesses to buy from. If your company isn’t showing up where your target audience is looking, you’re missing out on valuable opportunities.

Social media is one of the most powerful marketing tools for small business owners. It’s a great way to reach your audience, build brand awareness, and engage with your customers. Facebook, Instagram, and LinkedIn are obvious platforms for marketing, but there’s another option that can make a big impact: Reddit.

The holiday season is the perfect time to connect with clients, partners, and your community, and one of the simplest yet most meaningful ways to do that is through a holiday card. In an age where most communication happens online, a physical card stands out as a genuine gesture of appreciation and connection.

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.