Impact Group Marketing Blog

Imagine you’re picking up coffee for your boss. Do you swing by a gas station where you can get a bigger cup of coffee for a fraction of the cost – or do you wait in line at Starbucks? Why do most people choose Starbucks? Branding. Your brand is the heart and soul of your company. It differentiates you from your competition and influences audience perception. Unfortunately, many e-commerce entrepreneurs aren’t sure how to build a brand that attracts customers.

Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer. Read the Full Case Story

Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year. Read Full Case Study

When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible. Read Full Case Study

It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was. This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about thi...

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?

In today’s e-commerce world, negative reviews seem to come with the territory. With all the built-in, on-site rating and review features at their fingertips, it’s often easy for customers to leave a negative review. Do you know what’s worse than a bad review, though? Not responding to it!

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?

“Survey: 90% of consumers say buying decisions are influenced by online reviews.” Wow! Word of mouth has always been a key to success in business. Today the medium to do that has become online reviews. According to a survey from Dimensional Research (an independent market research company specializing in technology), based on over 1,000 responses from persons in the US, 90% of consumers who had read online reviews claimed that positive reviews influenced a decision to buy with almost that many...

The new year 2019 is right around the corner, so we thought it would be good to look at what some experts are seeing as the future trends in digital marketing. Marketing is no longer a static activity, where a billboard or ad in a magazine or telephone directory was all businesses needed to do to attract customers or clients.