X

Blog

Impact Group Marketing Blog

Archive by month: 2020-12Return

How to Use Hashtags for Social Media Marketing

Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential. Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!
Read More

SEO Tip: Take Advantage of Video

Online video is huge right now…and is expected to keep getting more popular. Studies project that by 2021, online video will make up 80% of all online traffic. And a video on your page can drive a 157% increase in organic traffic from search engine results. Users might not have the patience to read a 200-word article but watching a two-minute video is easy. Not only do videos engage your audience and promote your services and products, but they can also boost your SEO and improve your websi...
Read More

Digital Marketing Trends for 2021: Predictions from Our Experts

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...
Read More




Categories



Archive