Impact Group Marketing Blog

Is your business on social media? If you answered anything but “yes,” chances are you are a bit behind, and are missing out on potential growth and exposure opportunities through these platforms. Studies show that there are more than 3 billion businesses using social networks across the globe to allow users to engage with their brand. Additionally, Sherpa Marketing found that more people follow brands on social media than follow celebrities – in fact, on Instagram alone, 80% of people follow at least one business – and we’re here to tell you that that one business should and could be yours. At this point in time, if you aren’t taking advantage of promoting your business on social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half of the world’s population.

The abundance of social media platforms can be overwhelming to someone new to social media, especially when considering ways to promote their business. Additionally, trends have proven that some platforms are here to stay and some will come and go. Here at Evolve Impact Group, we are familiar with the most current and prevalent social media platforms and can help you decipher which channels are appropriate for your business. In fact, we’ve profiled 12 of the most popular social media platforms for businesses in our Social Media Cheat Sheet for #Marketing. On this sheet, you can find details, benefits, and statistics revolving around each of these platforms. Hopefully, this will help you decipher which platforms can assist your business in reaching some of the 7.593 billion social media users across the world.

Have a question or ready to get started? Learn more about Evolve Impact Group’s Social Media Management services. Contact us today for more information about our packages and pricing.

This great quote sums up how EIG views the importance of social media marketing: “There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.” [Blue Mountain Media]