Impact Group Marketing Blog

Archive by category: Pay Per Click (PPC) MarketingReturn

Remarketing – What is It? Does it Work?

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.
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What Determines Whether or Not My Paid Ad is Shown In Google?

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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