What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.
Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...