Social media slowly slipped into our lives, little by little. Now, it’s the focal point for 7 in 10 Americans – almost twice as many as five years ago. And those users spend an average of nearly 2.5 hours on social channels every day.
Most businesses have jumped on board the social media train – and it has revolutionized the way they do marketing. Is your business taking advantage of social media marketing?
What’s an effective way to boost brand exposure and increase your revenue? Become a social media influencer! Influencer marketing works – and it’s a powerful way to advertise, keep your audience engaged, and make a profit.
The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter.
That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.
Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads!
This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?
Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer.
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Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year.
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When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible.
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Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand.
With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward.
The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential.
Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!