The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter.
That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.
Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads!
This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?
Partly Sunny Studios wanted to help their animated rabbit, Sunny the Apathetic Bunny, get the social media attention he deserves. We redesigned their website and started utilizing Social Media Marketing and Boosted Posts to help them accomplish their goal. Sunny’s followers grew from 200 to 6,400 (a 3100% increase) in just a few months. This sassy rabbit is now a social media micro-influencer.
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Maverick Medical Education wanted to boost their online presence so more medical professionals could learn about their unique and revolutionary training curriculum. Before partnering with Impact Group Marketing, 80% of their referrals were by word of mouth. Now Maverick’s Facebook and website referrals have increased by 100%. They have also seen a 254% increase in website sessions over last year.
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When Integrity Urgent Care launched their first clinic, they tried to keep costs down by doing their own marketing. They tried for months to land on Google’s coveted first page but quickly realized they needed a digital marketing specialist to take over. After partnering with Impact Group Marketing, Integrity jumped to the top spot of the first page almost overnight! Six clinics later, Integrity Urgent Care has grown faster than they ever thought possible.
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Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand.
With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.
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2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward.
The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.
Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential.
Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!
As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue.
Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...
The holiday season is upon us, and now is the time to take advantage of the season of giving and make sure your nonprofit organization is making an impact. Is social media one of the tools in your fundraiser’s toolbox? If not, now is the time to add this valuable tool to your collection!
How can social media benefit your nonprofit?
• Social media is a cost-effective way to reach a broad audience and tell your organization’s story.
• You can connect with your supporters and increase awar...