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Archive by category: Social Media ManagementReturn

5 Holiday Marketing Mistakes You Should Avoid

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.
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8 Effective Ways to Grow Your Social Media Following

What do you need for social media marketing to work for your company? You need people to market to! But growing a social media following takes a lot of work. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community. Here are 8 effective ways to grow your social media following:
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Top 10 Interview Questions to Ask When Hiring a Social Media Manager

Social media marketing is a powerful tool that can help you increase brand awareness, grow your business, communicate with customers, and drive traffic to your website. In fact, 97% of small businesses use social media to reach new customers (hopefully, you’re one of them!). However, 85% of business owners admit they’re not sure which social media tools they should be using. It’s not enough just to have an account; you need an active social media presence if you want to reap all the incredibl...
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Why Brand Consistency is Vital to Your Success

Your brand is the heart of your business. It impacts almost every single decision you make. As marketers, we ask questions like, “Will this align with our brand values?” and “What will our customers think about this decision?” But what exactly makes up a brand? And why is brand consistency so important?
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6 Effective Social Media Content Ideas with Examples

There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?
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10 Tips for Taking Quality Social Media Pictures

Your business is on social media because you want to reach your audience…and you know that’s where you’ll find them. While it’s easier than ever to reach your customers, they’re also being targeted on social media by your competitors. A picture is worth a thousand likes! So, how can you make sure the photos you post on your social media accounts stand out from the crowd?
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6 Signs Your Website is Outdated and 7 Features It Needs in 2020

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.
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Tips for Writing Quality Web Content

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...
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Which Social Network Should You Advertise On?

You just can’t ignore the rise of social media in today’s culture. Not only can you use it personally to connect with family and friends, it also has the ability to benefit your business. Now that millions of consumers are using Facebook, Instagram, Twitter, LinkedIn and other forms, there’s an entire market just waiting for your services and products to blow them away! The only question is…which social network is most effective for your business?
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Customer Reviews and How to Get Them

Let’s say you’re about to make a big (or even small) purchase. What’s one of the first things you do? If you’re like most people, you probably look up reviews online. Because who are you going to trust more…the salesperson who makes a profit on your purchase or the honest reviews of people who’ve already bought the product or used the service?
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