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Archive by category: Digital Listings ManagementReturn

Boosted Posts vs. Ad Campaigns: What’s the Difference?

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...
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3 Reasons Blogs Boost Your SEO

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.
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Evolve Impact Group Teams Up For 50 Men Who Can Cook Competition

Evolve Impact Group is proud to announce that we will be partnering with Technologous to form a team for the 12th Annual 50 Men Who Can Cook event Friday, February 1st, 2019. Our team of experts includes the Best Soup/Chili award winners from 2018. They will be preparing their Chicken Andouille Gumbo for your culinary pleasure again this year.
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7 Essential Digital Tools for Your 2019 Marketing Plan

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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Recover Control of Your Online Information

It’s impossible to know everywhere your business information can be found on the web, but at Evolve Impact Group, our digital listings management solutions will find and eliminate incorrect or missing information from the digital universe, replacing it with concise and accurate information. Imagine every potential client or customer visiting an info page about your business online leaving the online realm and walking through your front door, cash in hand. What would that do for your business? W...
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How Incorrect Online Listings are Losing You Customers

Congratulations! You’ve opened a brand-new business. You did the market research, planned a grand-opening campaign and even created a website and a social media page for the customers you want to reach. Now, it’s time to sit back and wait for your clients to find you. Or, perhaps, you’re a seasoned veteran of your business and you’ve just opened your tenth location in a new city. People know your name, know your products, your brand, and you already have a faithful following on the social m...
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What Determines Whether or Not My Paid Ad is Shown In Google?

Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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Why AdWords Is Essential to Your Marketing Strategy

Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.
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