Impact Group Marketing Blog

Should Your Business Be Using Social Media? And If So, Which One?

If you want your business to be visible in today’s world, you can’t afford to ignore how powerful social media is as a marketing tool. In fact, over 90% of marketers say that social media has helped increase their exposure! As a business, your marketing goal is to grow your business, drive as much traffic to your website as possible, and continuously gain more followers. Social media marketing is one of the most effective ways to achieve all of these. You’re missing out on a huge opportunit...
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New Website Launch: Puro Verde Tequila

Puro Verde Tequila is a ground to mouth organic tequila that is estate grown on more than 2,000 acres of sustainably maintained farmland in Amatitán, Jalisco, México. Purity, flavor, and tradition are what guide them to create a traditionally crafted tequila that is fermented without added yeast and is double distilled. They are committed to the natural and eco-friendly cultivation and production of their premium organic tequilas. Puro Verde Tequilas reflect their sustainable, green commitment t...
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6 Things You Need to Know About Online Paid Advertising

Since most people spend much of their day looking at their screens searching for people, places, and products, it’s vital that businesses take advantage of internet advertising. But the world of digital marketing can often seem intimidating and overwhelming. With all the different advertising strategies and platforms, it is difficult to decide which ones are the best fit for your company and budget.
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Is Paid Online Advertising Worth It? - The Benefits and Popular Platforms

Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.
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New Website Launch: Guardify

Guardify Insurance Group provides the opportunity for motivated individuals to interface with potential clients, to assess their insurance needs, and to provide the services those clients need to protect their own businesses, personal needs, and investments. All while retaining ownership of their book of business and having flexibility and support from a team with the expertise in the logistics of placing a policy with top-notch providers. Each business and individual are unique, so are their in...
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New Website Launch: A Action Technologies

With over 20 years of experience, A Action Technologies is a premium provider of residential and commercial audio/video and automation systems in Brazos County and the broader Texas region. System integration includes audio and video distribution, automation, home theater, lighting control, motorized shade and security among many others.
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The Importance of Keeping Online Business Listings Up to Date

Did you know that most potential customers learn about your business by doing an online search? So, what happens when they find you online and decide to visit your physical location only to discover you’ve moved, or your hours have changed and you’re not open? Chances are they’ll turn to a competitor and you’ll lose a customer.
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Get to Know - Abby Morgan

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here.
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How and Why You Should Respond to Negative Reviews

In today’s e-commerce world, negative reviews seem to come with the territory. With all the built-in, on-site rating and review features at their fingertips, it’s often easy for customers to leave a negative review. Do you know what’s worse than a bad review, though? Not responding to it!
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Why Building Your Own Free Website Isn’t a Good Idea

It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?
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