Impact Group Marketing Blog

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.

For entrepreneurs, creating a logo is one of the first steps to building your brand. Your logo is the foundation of your brand. But your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business. Here are five keys to working with your brand.

We're excited to announce a new website for Thielemann Construction in Brenham, Texas. Thielemann has over 60 years of experience and has earned the reputation as one of the premier custom homebuilders in Washington County. Their website includes an extensive Idea Gallery and Showcase Gallery where you can browse images of past Residential, Commercial, Barndominium, and Remodel projects.

Congratulations! You’ve decided to become an entrepreneur and start your own business! But now what? One of the first things you must do to achieve success is to build your brand. What’s a brand? Your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business.

We're excited to announce the website launch for a new business in Magnolia, Texas - Tiger Team Martial Arts. Tiger Team Martial Arts offers martial arts programs for students ages 3 and up (event adults and families). A primary focus of their school is physical fitness, character development and self-defense, rather than fighting. Check out their website for more information. They are currently advertising a $19 special and are offering FREE birthday parties! http://www.tigerteamma.com

Evolve Impact Group recently launched a new website for Chasing Tails Mobile Veterinary Services in College Station. Chasing Tails is a unique veterinary practice offering house call veterinary services, mobile vaccination clinics and pet sitting services to Bryan/College Station and the surrounding area. More information about their practice can be found online at http://www.collegestationveterinarian.com.

Creating the perfect design for your next marketing project isn’t enough to ensure a perfect final product. You must also consider what type of paper to use. Often, people incorrectly assume that choosing the highest quality paper available in their price range is the way to go. Instead, you should use the most appropriate paper for your specific project

Here at Evolve Impact group, no printing job is too small or too large! We can cover everything from your child’s birthday invitations to your company’s entire print media campaign. But regardless of the size of your job, it’s important that you design and save your files in a way that will ensure that you achieve quality results. Here are a few tips.

Social media usage is at an all-time high and is continuing to rise. In the United States, 79% of American adult internet users have a Facebook account. 78% of these users log on daily, and 55% of those daily users log in more than once a day. If your business has a Facebook account, you’ve taken the first step towards maximizing your social media advantage. However, the average internet user has 5.54 social media accounts. Your business should be using more than just Facebook to reach your tar...

The millennial generation, defined as people born between 1982 and 2002, now makes up 25% of the U.S. population. This generation is larger than the Baby Boomers (born between 1946 and 1955) and three times larger than Generation X (born between 1961 and 1981). They spend approximately $1.3 billion a year on goods and services and this number continues to grow each year. Here are a few more interesting statistics that are important for small businesses to keep in mind.