Even in today’s digital age, print materials still play a large role in branding, marketing, and customer engagement. From business cards, brochures, banners, or custom promotional materials, the right printing partner can make all the difference. Choosing a local printing partner offers distinct advantages that go beyond just getting high-quality prints, it means working with a team that understands your business.

Even in our digital age, printed materials still play a vital role in building your brand, engaging your customers, and driving sales. Whether you’re launching a new business or looking to refine your marketing strategy, investing in high-quality business printing materials leave a lasting impression on clients and help establish credibility. Here are 5 business printing assets you need for your business, and where to find them.

In the realm of printing, industry-specific terminology like bleed, CMYK vs RGB, and paper weight can be overwhelming. However, mastering these concepts can significantly enhance the quality of your print marketing materials. Here are crucial printing tips to help you navigate the intricate world of print production:

Enhance Your Brand Visibility with Impact Group Marketing’s Fall Pen Promotion offers an opportunity to elevate your brand presence with custom branded pens. By offering stylish and practical options like Javelin Pens, Stylus Pens, and Wax Gel Highlighter Pens, Impact Group Marketing helps you create a lasting impression on your target audience. Maximize your exposure and reinforce your brand identity by taking advantage of this exclusive fall promotion today.

Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.

Digital printing transfers digital images directly onto various media – paper, card stock, fabric, canvas, etc. Since there are no printing plates like traditional or offset printing, digital printing is an excellent and cost-effective option for customers who don’t need to mass-produce anything. Impact Group Marketing has a full-time, professional production team that provides in-house digital printing services that can take your business to the next level.

When you’re looking for a printer for your personal or business needs, you have a multitude of options. In fact, if you search Google for “printing company,” you’ll get over 12 million results – including local printing companies as well as national and regional printers. So, how do you choose a printing company you can trust to print your materials right – the first time? Let’s look at 5 reasons you should partner with a local printing company:

As a digital marketing company, we place a lot of emphasis on digital design and marketing. However, our driving vision is to be “your source for impactful digital AND print marketing solutions.” Your unique branding and design are important and relevant in both the digital and print realm. We believe that traditional marketing has a very real place today even in the digital age.

Even in the digital age, direct mail remains a key component to any marketing strategy, and, in some instances, can even be more effective. Direct mail marketing uses a mail service (such as the US Postal Service) to deliver some form of promotional piece of printed material directly to your target audience, including catalogs, brochures, sales ads, postcards, and newsletters.