Impact Group Marketing Blog

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Archive by category: Digital MarketingReturn
At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.
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During an economic downturn, it's vital to continue marketing your business. If you want to learn more about how to market your business in a recession read these 6 tips by Impact Group Marketing!
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Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Our goal at Impact Group Marketing is to help you make an impact, so here are 12 proven methods to increase website traffic.
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Franchise marketing is the process and methods franchisors and franchisees use to grow their business. This type of marketing serves two purposes – to find new franchisees and to attract new customers on a local level. At Impact Group Marketing we have identified 10 franchise marketing tips you can implement for growth and success.
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At Impact Group Marketing, our team is proficient in refining website pages, conducting keyword research, and creating successful ad campaigns. We can guide your organization through the Google Ad Grant process and ensure your website meets all the requirements, plan and set up your ad campaigns, or manage every step from start to finish.
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An effective marketing campaign aims to get information about your service or product in front of the people who need or want what you're offering. Understanding the difference between traditional and digital marketing allows you to choose the best option for your business. Contact Impact Group Marketing to learn more about our top-quality services!
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If you aren’t attracting enough new customers – or you don’t have the time it takes to actively promote your business, why not hire a digital marketing agency? Hiring a digital marketing agency gives you an experienced team that can manage all your online marketing needs – from one place. That means you can focus on running and growing your business. Our team at Impact Group Marketing will take care of all your digital marketing efforts so you can focus on what matters most – running your b...
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For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.
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When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maxim...
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What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.
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