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When was the last time you Googled your business? If your answer is “never” or “not recently,” now’s the time. In today’s digital world, your Google search results are often the first impression potential customers get of your business. Whether someone’s looking for your services, checking your reviews, or verifying your hours, what they see online shapes their decision to reach out or move on. 

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping cli...

Few things are more frustrating than trying to search for your business online, only to realize your Google Business Profile (GBP) has been suspended. Your profile is essential for getting found in local searches, displaying accurate information, and collecting reviews. When it’s down, it can feel like your digital storefront has been closed without warning. But here’s the good news: suspension isn’t the end — it’s just a hiccup that can be fixed with the right steps. Find out why suspensio...

AI tools are everywhere—and yes, they can be helpful for quick tasks like fixing typos, making to-do lists, or even creating simple graphics. So it’s easy to think, “Why not let AI write my blogs, too?”

Keyword match types can make or break the success of your Google Ads campaign. Understanding when to use each Google keyword match type will help you balance relevancy with reach. There are four main match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Learn how to optimize the performance of your ads and better control your budget by familiarizing yourself with these keyword match types, understanding how they work, and when to use each.

Google Ads Verification is more critical now than ever for advertisers. The process ensures brand protection, ad safety, and compliance with Google's policies. Verifying your identity maximizes your Google Ads potential and creates a trustworthy advertising ecosystem that benefits all advertisers.

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.

If you want to market your business online or improve your search engine optimization, Google Business Profile is the most effective local marketing tool – and the perfect place to start.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.