Impact Group Marketing Blog

In today’s digital world, understanding user behavior is essential for any business striving for online success. Fortunately, Google Analytics 4 (GA4) offers a range of robust metrics to help you gain valuable insights into how users interact with your website or app. 

Discover why your business isn't showing up on Google and get quick solutions in this guide. From Google Business Profile setup to SEO keyword focus, optimize your online presence. For expert help, contact Impact Group Marketing with over 25 years of experience in digital marketing.

If you want to market your business online or improve your search engine optimization, Google Business Profile is the most effective local marketing tool – and the perfect place to start.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.

Increasing website traffic is a common goal amongst marketers and business owners – whether you have a physical building or an e-commerce company. Here are 12 proven methods to increase website traffic.

At Impact Group Marketing, our team is proficient in refining website pages, conducting keyword research, and creating successful ad campaigns. We can guide your organization through the Google Ad Grant process and ensure your website meets all the requirements, plan and set up your ad campaigns, or manage every step from start to finish.

For local businesses, location data can be an effective and valuable marketing tool to help you reach your target audience. As consumer groups change and advertising becomes more expensive, location-based data allows you to advertise to audiences more likely to become customers – instead of marketing to those who are unlikely to buy from you. At Impact Group Marketing, we use geofencing and geotargeting to create a digital billboard for your business that targets potential customers.

If you currently use Google Analytics, you know Google recently revealed that they’re replacing Universal Analytics with Google Analytics 4 (GA4). To learn more about GA4 or what you can do to ensure your data and analytics are set up correctly to help you make data-driven decisions for your business, contact Impact Group Marketing today.

When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maxim...