Impact Group Marketing Blog

Google’s Local Service Ads are a new pay-per-lead advertising tool designed for service providers like electricians and plumbers. So, when local customers search for a business like yours, Local Service Ads are placed at the top of Google search results. Since this new ad unit comes with stricter requirements than PPC ads, not every business can take advantage of Local Service Ads – at least not yet.

As a local business, you want to connect with local customers looking for the services or products you provide. You’ve probably invested time and money into optimizing your website, and you may have even paid for Google Ads. But you’re missing out on the most highly qualified leads around if you’re not focusing on Google Local Service Ads.

Local Search Ads (LSAs), also known as Local Service Ads, connect you to local customers who are searching for the services you provide, whether you’re a small business owner or a tradesperson. LSAs appear at the top of the search results – above organic results and traditional Google Ads.

Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.

If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!

The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer i...

Email is an extraordinary digital marketing tool. Why? Because it allows your business to personally connect with potential customers in ways that no other marketing channel can. But how do you collect email addresses that you can use to stay in touch with existing customers and generate new leads? Let’s look at 6 effective and easy ways to collect email addresses so you can build a valuable list of leads.