Impact Group Marketing Blog

The holiday season is a time of joy, giving, and community – and it’s also a crucial period for small businesses. Local entrepreneurs work tirelessly to offer unique products, services, and experiences that enrich our lives. Supporting small businesses contributes to the vitality of local economies, sustains jobs, and fosters a sense of community. Here are 8 ways to support small businesses this holiday season.

Print marketing is essential for small businesses to grow their brand. A survey shows that 4 out of 5 small businesses credit print services for brand growth, and 85% of consumers prefer professionally printed materials. Impact Group Marketing offers affordable print solutions for business cards, brochures, and flyers to attract customers and increase brand visibility.

Social media marketing is a cost-effective way to reach your target audience and grow your brand. Be sure you remember to fill out profiles, cross-promote posts, engage with followers, and use user-generated content to create more buzz about your brand. To learn more strategies for promoting your business on social media, read our blog!

Discover Threads: Meta's new text-based app transforming real-time conversations. Learn how to leverage it for your business with Impact Group Marketing

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

TikTok provides a unique opportunity for small businesses to increase brand recognition and organically reach a wider audience. TikTok is a marketing goldmine whose algorithm favors businesses that use visually appealing content, hashtags, and trending music. You may feel apprehensive about learning a new social media platform, but the freedom of this creative app and its unique algorithm means that users can become successful (literally) overnight.

If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.

At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.

Your website is your business’s foundation. It’s where you can make a lasting first impression with potential customers, and it’s where you’ll continue to build trust and rapport with them over time. When it comes to digital marketing, it’s hard to think of a more important tool than a well-made and optimized website.

Local Search Ads (LSAs), also known as Local Service Ads, connect you to local customers who are searching for the services you provide, whether you’re a small business owner or a tradesperson. LSAs appear at the top of the search results – above organic results and traditional Google Ads.