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If you’re looking for effective ways to grow your small business, you’re in the right place! In this article, we’ll explore five marketing strategies to help you get started promoting your business. Whether you’re launching a new business or want to revitalize one you already have, these tips will help you grow your business with Impact Group Marketing.
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At Impact Group Marketing, we believe that small businesses can thrive when clear goals and solid marketing strategies are implemented – and it doesn’t have to break your budget! Here are five things you should do to help your small business build brand awareness and loyal customers.
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Your website is your business’s foundation. It’s where you can make a lasting first impression with potential customers, and it’s where you’ll continue to build trust and rapport with them over time. When it comes to digital marketing, it’s hard to think of a more important tool than a well-made and optimized website.
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Local Search Ads (LSAs), also known as Local Service Ads, connect you to local customers who are searching for the services you provide, whether you’re a small business owner or a tradesperson. LSAs appear at the top of the search results – above organic results and traditional Google Ads.
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How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional net...
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Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.
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Congratulations! You’ve decided to become an entrepreneur and start your own business! But now what? One of the first things you must do to achieve success is to build your brand. What’s a brand? Your brand is much more than a logo. Your brand is your customer’s overall perception of your business. Brand building is a process, but the ongoing effort will lead to long-term customer relationships, essential for a successful small business.
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This past week, Facebook announced that they now have over TWO BILLION users. To put this enormous number in perspective, that’s about 27% of the entire world population. In the United States, 79% of American adult internet users have a Facebook account. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Usage of other social media sites is quickly growing as well. 32% of...
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In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...
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