Impact Group Marketing Blog

As voice search technology improves and becomes more accessible, this trend will continue to grow. If you’re a local business or your target audience is in a specific geographic area, it’s essential to use geo-targeted keywords…which just means that you optimize for local searches. This tip is important since most voice searches are local. There are also big differences in how text and voice searches are used. For example, a text search might be “SEO trends”. A voice search, however, is u...

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...

Featured snippets usually show up on a search engine results page after the ads but before the ranked results. Typically, they’re beside an image, table, or video which makes them stand out even more and gives them a better chance of being clicked on than even the highest-ranked results.

Are you wondering what “mobile-first indexing” even means? Simply put, it means that Google considers the mobile version of your website to be the primary version! Did you know that over half of all website traffic worldwide is generated through mobile phones? Now that most people use their phones to browse the web, it’s crucial that your website is mobile-friendly.

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...

It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was. This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about thi...

Content that is fresh and updated regularly not only improves the SEO of a website, it also drives traffic and improves website authority on search engines. Any form of media that shares information and (hopefully) boosts traffic to your site is considered content. Examples include blog posts, videos, infographics – any kind of media you put online that is informative and helpful to users. Your website’s content should answer customer questions, share news, or provide relevant information ...

Once upon a time, blogs were a way for people to post about their lives on the Internet, kind of like an online journal. They weren’t even called blogs until 1997 when the term “weblog” was coined. Now it’s essential for businesses of all sizes to blog if you want to grow your following, increase website traffic, and boost visibility in search engines.

First, let’s briefly explain what Google’s goal is as a search engine. Like all search engines, Google’s objective is to find the best results for every user’s question. And they know users are less likely to use that search engine again if it fails to deliver. Google excels at providing the best results, which is why they’re the largest search engine in the world! At the core of Google’s philosophy is this principle… “Focus on the user and all else will follow.”