There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?

If you want your business to be visible in today’s world, you can’t afford to ignore how powerful social media is as a marketing tool. In fact, over 90% of marketers say that social media has helped increase their exposure! As a business, your marketing goal is to grow your business, drive as much traffic to your website as possible, and continuously gain more followers. Social media marketing is one of the most effective ways to achieve all of these. You’re missing out on a huge opportunit...

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough qualit...

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram.  And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.

Due to the explosive growth of social media platforms over the past five years, usage is now a necessity to ensure a business or organization is at the forefront of its target market.

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.

Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.

According to newly released statistics, 81 percent of the population of the United States had at least one social networking profile in 2017. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Social media can serve as a powerful tool for your business to reach a large audience of current and potential customers.

Last month, Mark Zuckerberg, Facebook Founder and CEO, announced that a complete overhaul to the Facebook newsfeed is coming soon. He said that the goal of these changes is to provide Facebook users with more meaningful and positive content. If your small business uses Facebook, these changes will make a huge impact on how you reach your audience. Here are five big changes that are coming soon.