Impact Group Marketing Blog

The Impact Group Marketing team utilized the WordPress content management system to construct the Texas 4-H Foundation website. Texas 4-H serves as an essential platform dedicated to supporting the 4-H youth development program in Texas.

If you want to market your business online or improve your search engine optimization, Google Business Profile is the most effective local marketing tool – and the perfect place to start.

Whether you realize it or not, you encounter some form of AI every day. Statistics show that only 33% of people know they use AI daily. But in reality, nearly 77% actually use AI technology – not once but multiple times a day.

Out-of-home (OOH) or outdoor advertising is a powerful business advertising method. Any advertising that reaches consumers outside their homes – billboards, vehicle wraps, street furniture, posters, etc. – helps you reach your target audience, raise brand awareness, and make an impact.

Have you noticed that some website URLs begin with HTTP – while others start with HTTPS? The s stands for ‘secure encryption,’ which can only be guaranteed with an SSL certificate. If your business requires users to share sensitive and personal information, then it’s imperative to have a secured web connection.What is an SSL certificate?SSL stands for ‘secure sockets layer’ – it signifies that the connection between a browser and server has a higher leve...

Our web team at Impact Group Marketing has built a new website for Culminating Experiences at Texas A&M. Their new website allows potential applicants to easily navigate the website, from the dropdown menu that describes each program to the “Aggies in Action” tab that showcases testimonials from former Sports Management students who participated in a Culminating Experience.

Businesses of all sizes can use the following reliable ideas to generate leads. The key is testing and modifying them so they work for your customer base. Impact Group Marketing can help you with lead generation through our digital marketing services.

Our web team at Impact Group Marketing has built a new website for Metals Testing Services. Their new website includes a stunning and easy-to-navigate homepage with all the necessary basic information about the company, including its locations.

Read our guide for deciding which advertising service is best for your small business. While both Google Ads and Social Media Ads offer valuable advertising methods, the article highlights the importance of understanding your business, goals, and target audience in making the decision.

Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.