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Archive by tag: search engine optimizationReturn

5 SEO Trends You Need to Know in 2020

In our ever-changing digital world, it may feel impossible to keep up with the times. New websites are constantly being launched causing online competition to increase. SEO strategy is important because search engines, like Google, expect websites to meet specific requirements. By knowing and implementing the latest SEO trends, you’ll be able to promote and advertise your business more effectively.
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Benefit of SSL for SEO

SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.
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7 Essential Digital Tools for Your 2019 Marketing Plan

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year. Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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Why Google Ads is a Good Investment for Small Businesses

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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Websites: You Get What You Pay For

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.
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SEO vs. Paid Advertising - What's Right for Your Business?

Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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