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Archive by category: Pay Per Click (PPC) MarketingReturn

6 Things You Need to Know About Online Paid Advertising

Since most people spend much of their day looking at their screens searching for people, places, and products, it’s vital that businesses take advantage of internet advertising. But the world of digital marketing can often seem intimidating and overwhelming. With all the different advertising strategies and platforms, it is difficult to decide which ones are the best fit for your company and budget.
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Is Paid Online Advertising Worth It? - The Benefits and Popular Platforms

Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.
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Why Your Business Must Be on Google’s First Page

Imagine it’s the middle of winter and your heater suddenly stops working. What do you do? Dig out the yellow pages and look up a repair company? Of course not. You search Google for heating repairs in your city and, in seconds, you have a complete list of companies to choose from…and reviews that help you make the best choice.
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The Ultimate Guide to Google My Business

Did you know that the number one way for potential customers to find your business quickly is also absolutely free? Google My Business (GMB) is the most important online tool for any local business because it increases your businesses exposure in Google…it’s a combination of an online directory and a social media profile. If you’re a business or professional with a physical location for customers to visit, or if you travel to customers wherever they are, then you qualify for a GMB listing. ...
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5 Reasons to Hire Someone to Manage Your Google Ads Campaigns

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...
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Is Paid Advertising Right for Your Small Business?

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...
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Why Google Ads is a Good Investment for Small Businesses

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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Google: Project Beacon

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...
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Different Types of Remarketing and How to Track Its Success

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.
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Remarketing – What is It? Does it Work?

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.
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