Impact Group Marketing Blog

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...

We're excited to announce a new website for Thielemann Construction in Brenham, Texas. Thielemann has over 60 years of experience and has earned the reputation as one of the premier custom homebuilders in Washington County. Their website includes an extensive Idea Gallery and Showcase Gallery where you can browse images of past Residential, Commercial, Barndominium, and Remodel projects.

We're excited to announce the website launch for a new business in Magnolia, Texas - Tiger Team Martial Arts. Tiger Team Martial Arts offers martial arts programs for students ages 3 and up (event adults and families). A primary focus of their school is physical fitness, character development and self-defense, rather than fighting. Check out their website for more information. They are currently advertising a $19 special and are offering FREE birthday parties! http://www.tigerteamma.com

Evolve Impact Group recently launched a new website for Chasing Tails Mobile Veterinary Services in College Station. Chasing Tails is a unique veterinary practice offering house call veterinary services, mobile vaccination clinics and pet sitting services to Bryan/College Station and the surrounding area. More information about their practice can be found online at http://www.collegestationveterinarian.com.

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.

We recently launched a new website for Quad-Tex Construction, Inc. in College Station, Texas. Quad-Tex provides top-quality construction services to Bryan/College Station and the surrounding areas.

We're excited to announce the launch of a new website for Global Pursuit! Global Pursuit is an international booking agency founded in 2014 by Scott Kendrix. They work with some of the finest outfitters across the globe to bring you the best hunting experience possible.

Your company website may not be 20 years old, but if you haven’t made many changes in the last ten or even five years, it’s time for a refresh. Here’s why.