Impact Group Marketing Blog

Zaskoda Repair offers a variety of repair and maintenance services. Centrally located in Caldwell, Texas, they strive for excellence in every repair they do. Their team has over 55 years of combined experience in small engine, gas, and diesel engine repairs and maintenance.

The Arts Council of Brazos Valley, a non-profit organization, was chartered in 1970 by a group of visionary local arts patrons with the purpose of establishing a leadership role in organizing local arts advocacy efforts and fostering a true community for the arts. Over 50 years later, The Arts Council has grown to serve the 5,000 square mile Brazos Valley region and, since 2008, has provided over $4,000,000 in direct funding support to arts organizations throughout the Brazos Valley.

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the ans...

The first thing you need to do is analyze your audience – what route do they take to reach you? Keep in mind that today’s users are constantly switching between devices – desktops, smartphones, tablets, notebooks, smartwatches, etc. So, if your audience isn’t using a single device, your optimization strategy shouldn’t either.

Aggieland Art Trail is an event put on by the Visual Art Society of Bryan-College Station that will take place on September 11, 2021. The Aggieland Art Trail spans the entire Bryan/College Station area, showcasing art galleries, public art and installation in our community, including the Texas A&M University campus, and the George H.W. Bush Presidential Library and Museum.

We are excited to announce that we’ve outgrown our current office and will be moving to a new space at the end of the summer. Our new office will be located at 3998 Harvey Road in between Koppe Bridge and Sawed-Off CrossFit. We are looking forward to having a larger space that meets our company’s growing needs.

Bryan Rotary Club recognizes 10 fastest-growing local companies in the Brazos Valley. Today, Impact Group Marketing was named one of the ten fastest-growing local businesses by the Bryan Rotary Club. Out of the ten companies awarded, Impact Group placed fourth.

What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing. What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may st...

When it comes to attracting organic traffic to your website, choosing the right keywords for your content is THE most important part of SEO. The SEO keywords will determine the direction of your content and ensure that the content will be relevant and easily searchable on Google. That’s what keyword research is all about – identifying relevant high-volume search terms.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.