Impact Group Marketing Blog

Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.

Social media has become a vital 21st century marketing tool for businesses. It has helped small businesses grow quickly and allows them to connect with their customers anytime and anywhere. However, social media has also destroyed businesses who misused the platform and ruined their reputations in the process. Often businesses waste money by not spending enough time analyzing important data or spending too much time on platforms their customers don’t use.

Imagine you’re picking up coffee for your boss. Do you swing by a gas station where you can get a bigger cup of coffee for a fraction of the cost – or do you wait in line at Starbucks? Why do most people choose Starbucks? Branding. Your brand is the heart and soul of your company. It differentiates you from your competition and influences audience perception. Unfortunately, many e-commerce entrepreneurs aren’t sure how to build a brand that attracts customers.

Instagram has become one of the most popular social media platforms for businesses. However, since most business accounts compete to get more followers, fake Instagram accounts and bots have increased. In fact, a new study shows there are now 95 million bot accounts. So, how do you stop the annoying Instagram spam followers, likes, comments, tags, and messages? Keep reading!

Google’s Local Service Ads are a new pay-per-lead advertising tool designed for service providers like electricians and plumbers. So, when local customers search for a business like yours, Local Service Ads are placed at the top of Google search results. Since this new ad unit comes with stricter requirements than PPC ads, not every business can take advantage of Local Service Ads – at least not yet.

Shaping Hearts Publications began as a project for a local church to improve the children’s Sunday School and Vacation Bible School curriculum. Impact Group Marketing built this WordPress website to present available products to customers and give them the option to purchase the items directly on the website.

Last Friday, Impact Group Marketing received an Aggie 100 Award, a program designed to honor the 100 fastest growing Aggie-owned or Aggie-led businesses in the world. Impact Group Marketing placed 58th out of the 100 businesses honored.

Brazos Valley Vodka Company is committed to providing premium handcrafted vodka and bourbon. By using time honored traditions and applying strict quality control procedures, they’ve become known for having some of the best small batch vodka and bourbon around. Started over 30 years ago by Jimmy Byrd with a homemade still and a dream, they are now in over 200 liquor stores across Texas with five different products.

As a local business, you want to connect with local customers looking for the services or products you provide. You’ve probably invested time and money into optimizing your website, and you may have even paid for Google Ads. But you’re missing out on the most highly qualified leads around if you’re not focusing on Google Local Service Ads.

Local Search Ads (LSAs), also known as Local Service Ads, connect you to local customers who are searching for the services you provide, whether you’re a small business owner or a tradesperson. LSAs appear at the top of the search results – above organic results and traditional Google Ads.