Impact Group Marketing Blog

Pitt Stop Detail & Auto Sales tried for years on their own to boost their website traffic and increase their name recognition – but they felt like they were stuck in 5 o’clock traffic and getting nowhere. They’ve already seen impressive results after just one year of partnering with Impact Group Marketing – including over 6,000 new website visitors and almost 600 phone calls from their Google My Business listing. We also turbocharged their social media presence with over 169K Facebook page i...

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer i...

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...

KCE Engineering, LLC is a civil engineering firm with more than 15 years of design experience in the Dallas/Fort Worth metroplex. They provide specialized stormwater design and analysis to assist developers and other engineers with complex drainage situations.

Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads! This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?

Brazos Valley Council of Governments (BVCOG) serves seven counties in the Brazos Valley. They turned to us when they needed help increasing their name recognition and creating brand consistency. BVCOG is a large multi-purpose organization with several different departments, so it was essential to tie all their programs together under one umbrella. To accomplish this, we created a new website that promoted each department. We also made sure their print and website presence were cohesive with thei...

Advanced Practice Pain Management focuses on an integrative approach to manage your pain, and offers a variety of treatment options including injections, medications, nerve blocks, and integrative service referrals, all designed with the goal of helping you get your life back. Dwight Hall, CRNA, NSPM-C has been delivering anesthesia services to the patients of Henderson, Rusk County and the surrounding area for nearly twenty-five years. Rooting out and treating the causes of debilitating chronic...

Email is an extraordinary digital marketing tool. Why? Because it allows your business to personally connect with potential customers in ways that no other marketing channel can. But how do you collect email addresses that you can use to stay in touch with existing customers and generate new leads? Let’s look at 6 effective and easy ways to collect email addresses so you can build a valuable list of leads.

Here at Impact Group Marketing, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Impact Group Marketing. Learn more, firsthand, from the people who have found a home here.