Impact Group Marketing Blog

Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram.  And there’s more! The world of social media continues to evolve and change and can be overwhelming at times, especially for small businesses who feel like they already have more to do than they can handle with the time and resources that they have.

Evolve Impact Group is excited to announce the launch of Bryan College Station Apartment Association's new website!

The successful office furniture supply company, HBI Office Solutions, Inc. came to Evolve Impact Group through a partnership with Branding Iron Management with an older site that needed a professional and fiscally responsible facelift. They knew that they needed to hire the best to receive the highest quality website possible. Hans and his team detailed the features that they wanted this new and improved site to have, including a product calendar. HBI expressed a want for improved functionality ...

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Kelsey Lee, Graphic Designer!

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Callie Clayton, Copywriter!

Evolve Impact Group is excited to announce the launch of Legal and Academic Editing's new website!

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Cheryl Rowan, Copywriter!

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organi...

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google A...

In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association,  as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google.