Impact Group Marketing Blog

We recently launched a new website for Dr. John Davidhizar and MyMDbcs. MyMDbcs is a Direct Primary Care, retainer based practice (concierge medicine practice) serving the Bryan-College Station area. Dr. John Davidhizar offers an affordable alternative to healthcare for Bryan/College Station residents with his individual and corporate concierge medicine plans.

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read ...

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.

We're excited to announce a new website for Thielemann Construction in Brenham, Texas. Thielemann has over 60 years of experience and has earned the reputation as one of the premier custom homebuilders in Washington County. Their website includes an extensive Idea Gallery and Showcase Gallery where you can browse images of past Residential, Commercial, Barndominium, and Remodel projects.

We're excited to announce the website launch for a new business in Magnolia, Texas - Tiger Team Martial Arts. Tiger Team Martial Arts offers martial arts programs for students ages 3 and up (event adults and families). A primary focus of their school is physical fitness, character development and self-defense, rather than fighting. Check out their website for more information. They are currently advertising a $19 special and are offering FREE birthday parties! http://www.tigerteamma.com

Evolve Impact Group recently launched a new website for Chasing Tails Mobile Veterinary Services in College Station. Chasing Tails is a unique veterinary practice offering house call veterinary services, mobile vaccination clinics and pet sitting services to Bryan/College Station and the surrounding area. More information about their practice can be found online at http://www.collegestationveterinarian.com.

One of the most frequent questions our team hears from small business owners is, “Why do I need you to build my website? Can’t I do this myself for free?” Becky Chumley, Evolve Impact Group’s Director of Digital Marketing, explains it like this...

In each of the following scenarios, how likely are you to rely on an internet search, at least in part, to help find the right business for the job? Your hot water heater isn’t working. A new driver rear-ends you on the way home from work and you need a reputable body shop. You and your two pit-bulls are looking for a pet-friendly apartment complex. You want to take your new fiancée out for a nice dinner while on vacation. More than likely, for each of these situations, Google is a part of the ...

We mentioned this statistic in an earlier blog post, but it’s worth repeating. Every SECOND, 40,000 people perform a Google search. Many of these people are potential customers searching for your business! A 2016 study found that 95% of all U.S. consumers used the internet to search for a local business at least once in the past year. 53% did so at least once a month, 38% did so at least once a week, and 11% did so every day.