Impact Group Marketing Blog

Driving social media engagement with video content is one of the most powerful tools in digital marketing. Videos captivate audiences, convey messages, and can form a deep connection with viewers. Learn how to leverage video content to maximize your brand’s social media engagement.

Think of a website landing page as the digital front door to your business. Whether your goal is to collect emails, drive sales, or generate leads, a well-designed landing page can make or break your conversion rates. And looks aren’t everything — landing pages need to be able to engage visitors and lead them on a clear path to the desired action. Here are four landing page tips to maximize conversions on your website.

If there’s one constant surrounding social media marketing, it’s that nothing remains constant. With new platforms emerging, algorithms changing, and user behaviors shifting, it’s hard to be sure that you’re maximizing your social media impact in 2024.

In the competitive and evolving world of digital marketing, businesses are constantly searching for the most effective strategies to reach their target audience. Google’s Performance Max ad campaigns have recently emerged as a promising solution, offering a streamlined way of optimizing ad performance across multiple platforms. But there’s a pressing question that all business owners are asking: Are Performance Max ads right for my business?

Here are 6 promotional items that can increase your brand reach and ensure that your business stands out above the rest.

Pay-per-click (PPC) advertising is a primary player in the world of digital marketing, allowing businesses to place ads on various platforms, but pay only when those ads are clicked.

Impact Group Marketing is announcing the launch of the new website for Sutphin Solar! Reach out today to learn more about Impact Group Marketings Web Services.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

Are direct mail marketing campaigns still effective in 2024? The short answer is yes because direct mail cuts through the digital noise and delivers personalized messages directly to consumers.

Impact Group Marketing is announcing the launch of the new website for Alliance Roofing! Reach out today to learn more about Impact Group Marketings Web Services.