Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
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12 Nov, 2018
|
Google Ads,
Paid Advertising,
Paid Advertising Management,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
SEO,
Search Engine Optimization | Pay Per Click (PPC) Marketing,
Digital Marketing,
Search Engine Optimization (SEO),
Social Media,
Social Media Paid Advertising | 0 Comments |
Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere ...
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11 Oct, 2018
|
Google,
Google Project Beacon,
Google Marketing,
Google Advertising,
Marketing,
Advertising,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Digital Marketing | Search Engine Optimization (SEO),
Pay Per Click (PPC) Marketing,
Digital Marketing | 0 Comments |
Organizations of all sizes are realizing the importance of online marketing, especially through search engines. However, after this realization comes a big decision to make - whether to capitalize upon SEO (Search Engine Optimization), Paid Advertising (Google Adwords), or a combination of the two.
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30 May, 2018
|
SEO,
Digital Marketing,
Paid Advertising Management,
Paid Advertising,
Search Engine Optimization,
Google Adwords,
Digital Advertising,
Evolve Impact Group,
Evolve,
Bryan,
College Station,
Texas,
Marketing | Search Engine Optimization (SEO),
Digital Marketing,
Social Media,
Social Media Paid Advertising | 0 Comments |
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.
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14 May, 2018
|
Evolve Impact Group,
Bryan,
College Station,
Texas,
Google Business Listing,
Google,
Social Media Management,
SEO | Search Engine Optimization (SEO),
Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
Every time you complete a search in Google, an auction takes place between all the businesses that have a Google Ad-Words account and would like their ad shown. Google decides what ad to show using the following criteria...
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Google AdWords is one of the most powerful advertising tools ever created. Google processes 40,000 search queries per second. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.
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