A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.
Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our curren...
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21 Dec, 2018
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Digital Marketing,
Marketing,
2019 Strategy,
Evolve,
Evolve Impact Group,
Bryan,
College Station,
Texas,
Traditional Marketing,
Website,
Social Media,
Reputation Management,
Digital Management,
Search Engine Optimization,
SEO,
PPC,
Paid Search,
Pay Per Click,
Content Writing,
Blog,
Website,
Paid Advertising Management | Search Engine Optimization (SEO),
Website Development,
Social Media Management,
Digital Marketing,
Digital Listings Management,
Reputation Management,
Social Media,
Social Media Paid Advertising,
Web & Creative,
Content Writing | 0 Comments |
Our most recent blog post, “Which Social Media Platforms are Right for YOUR Business,” focused on helping your business or organization evaluate the top social media platforms and decide which one(s) are best for your clients (and potential clients) and markets. This blog will focus on Instagram and how to use it effectively to promote growth of your brand and/or business or organization.
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23 Sep, 2018
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Instagram,
Social Media Marketing,
Small Business Marketing Strategy,
Bryan,
College Station,
Texas,
Evolve,
Evolve Impact Group | Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
Social Media has changed the way that businesses communicate with and market to existing and potential customers. Once considered an “add-on” or “extra” thing for businesses if time and financial resources allowed, that model is largely outdated. Social media usage is now a necessity to ensure a business or organization is at the forefront of its target market.
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16 Sep, 2018
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Social Media,
Social Media Strategy,
Social Media Marketing,
Social Media for Business,
Bryan,
College Station,
Texas,
Evolve,
Evolve Impact Group | Social Media Management,
Social Media | 0 Comments |
Is your business on social media? If you answered anything but “yes,” chances are you are a bit behind, and are missing out on potential growth and exposure opportunities through these platforms.
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21 Jul, 2018
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Social Media,
Social Media Marketing,
Social Media Cheat Sheet,
Bryan,
College Station,
Texas,
Evolve,
Evolve Impact Group,
Digital Marketing,
Marketing,
Social Media Marketing | Social Media Management,
Social Media | 0 Comments |
Due to the explosive growth of social media platforms over the past five years, usage is now a necessity to ensure a business or organization is at the forefront of its target market.
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06 Jul, 2018
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Social Media,
Social Media Management,
Social Media Marketing,
Evolve,
Evolve Impact Group,
Digital Marketing,
Digital Media Management,
Bryan,
College Station,
Texas | Social Media Management,
Social Media | 0 Comments |
Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.
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22 Jun, 2018
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Websites,
Website,
Website Design,
Website Development,
Website Re-design,
Evolve Impact Group,
Evolve,
Search Engine Optimization,
Social Media,
Social Media Management,
Digital Marketing,
Bryan,
College Station,
Texas | Search Engine Optimization (SEO),
Website Development,
Digital Marketing,
Web & Creative | 0 Comments |
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google, including within the “Search” and “Maps” features. By including your business information, you can help customers find you and tell them the story of your business. This tool allows businesses to not only manage how their information appears across Google but also interact with customers.
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14 May, 2018
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Evolve Impact Group,
Bryan,
College Station,
Texas,
Google Business Listing,
Google,
Social Media Management,
SEO | Search Engine Optimization (SEO),
Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
Influencer marketing is at an all-time high, but the summit has yet to be reached. Influencer marketing is an outlet for people with authority to share information about your business or product.
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06 Apr, 2018
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Influencer Marketing,
Digital Marketing,
Online Marketing,
Blogging,
Social Media Marketing,
Social Media Management,
Social Media,
Digital Influencer,
Evolve Impact Group,
Bryan,
College Station,
Texas | Social Media Management,
Digital Marketing,
Social Media | 0 Comments |
According to newly released statistics, 81 percent of the population of the United States had at least one social networking profile in 2017. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Social media can serve as a powerful tool for your business to reach a large audience of current and potential customers.
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Instagram’s popularity among businesses continues to rise and over 25 million businesses have an Instagram profile. If your business relies on Instagram to meet your target audience, you should know that big changes are coming! Businesses will soon be able to better manage their organic presence; they will be able to view posts they've been tagged in, view other business profiles, and, to the great excitement of many users, schedule posts ahead of time.
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26 Feb, 2018
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Instagram,
Instagram for Business,
Social Media for Business,
Social Media,
Social Marketing,
Marketing,
Digital Marketing,
Social Media Marketing,
Instagram Marketing,
Post Scheduling,
Social Media Post Scheduling | Social Media Management,
Social Media | 0 Comments |