Impact Group Marketing Blog

We recently launched Impact Group Training as a way to provide our clients and future clients personalized training solutions. Impact Group Training has the background and expertise in educational technology and instructional design to help custom-design and deliver the training materials you need.

Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.

Juan builds beautiful cabinets and doors and has over 30 years of experience designing and installing custom cabinets and doors in the Brazos Valley. His old website was a single-page Wix website. The new site includes a gallery and separate pages for Doors & Cabinetry.

Bryan Rotary Club recognizes 10 fastest-growing local companies in the Brazos Valley. Today, Impact Group Marketing was named one of the ten fastest-growing local businesses by the Bryan Rotary Club. Out of the ten companies awarded, Impact Group placed fourth.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer i...

Even after 43 years, email marketing is still an effective and efficient digital marketing channel. When you begin an email marketing campaign, you’re probably focused on performance metrics like open rates, click-through rates, conversion rates, and return on investment. But there’s another essential element you need to consider when marketing by email – are you doing it legally?

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...